Independent Bookmakers

We’re no longer limited to famous betting sites, like William Hill and Ladbrokes. The introduction of UK independent bookmakers provides UK punters with new opportunities to bet on their favourite sports. This begs the question – what advantages do standalone sportsbooks offer compared to traditional betting sites?

Independent betting sites in the UK became popular following the strict regulations imposed by the United Kingdom Gambling Commission (UKGC). Although they’re not licensed by this gambling commission, they still operate with valid gambling licences. Standalone bookmakers are also packed with exciting offers to stand out from their competitors. Read our guide to discover the best independent bookies in the UK.

List of Independent Bookmakers

How We Choose Reliable Independent Bookmakers in the UK

Research is key in finding top-rated independent bookies in the UK. We choose bookmakers by following a rigorous testing procedure, ensuring punters get the best deals in the business.

Our detailed reviews are based on numerous parameters, including user feedback, reputation, security, odds, and bonuses. Stick with us to learn how these criteria help us choose the best standalone bookies:

Feedback by Real Users

Let’s be honest – a betting site can only be considered a solid choice if it’s well-regarded among punters. Luckily, our readers are constantly informing us about new betting sites. We take their feedback seriously, which is why we always use the information provided to help us rank the best independent bookmakers in the UK.

Recognised Reputation in Europe

User feedback is crucial to ensure a pleasant gambling experience. However, it isn’t the only thing we consider when choosing the best European online bookies. We also check if other important European gambling commissions, like the Malta Gaming Authority and the HM Government of Gibraltar, licence these online bookmakers.

Security Measures Presented

We only choose licensed casinos with strict security features, such as 128-bit SSL encryption, GDPR guidelines, and PCI DSS. 128-bit SSL is used to encrypt transactions, while GDPR guidelines ensure the information collected is safely stored. PCI DSS refers to industry standards that dictate how operators should handle banking details.

Competitive Odds & Bet Offers

Of course, you can’t have a top-rated bookie without offering competitive odds and fair bonuses. Fortunately, that’s one of the things we also test before recommending an independent bookmaker to our readers. We check if the odds are on par with other betting sites and if the bonuses are diverse.

Freedom in Betting Choice

Punters should have the freedom to bet on everything they’d like, whether they’re into football, tennis, or horse racing. As such, we always check what opportunities are available at independent bookmakers. In addition, we also focus on non GamStop sports betting sites, as punters are free to register and bet even if they’ve signed up for this service.

Best Independent Betting Sites

This is what you came for – to learn about the top independent bookmakers. We went above and beyond to choose betting sites that offer everything you need, including diverse betting markets, generous bonuses with fair wagering requirements, fast payment methods, and efficient customer support. Meet the best independent sports betting sites:

Sportsbook Betting Bonus Rating
God Odds Betting Site 100% Deposit Sports Bonus Up To 100$ 4.8/5
PlayHub Betting Site 100% Deposit Sports Bonus 4.7/5
Rolletto Betting Site 100% Sports Bonus 5/5
BetSwagger Betting Site 100% Deposit Sports Bonus 4.8/5
MyStake Betting Site Welcome Sports Bonus 100% Up To 500€ 5/5
god odds sportsbook not on gamstop

God Odds Sportsbook

100% Deposit Sports Bonus Up To 100$

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As you can tell by its name, God Odds betting site is the best independent bookmaker for those who want the most competitive odds. The site offers dozens of sports to bet on, including football, tennis, and horse racing. It also comes with a welcome bonus of 100% up to £500.

One of our favourite things about this independent bookmaker is that it supports multiple cryptocurrencies, such as Bitcoin, Ethereum, and Litecoin. God Odds is licensed and regulated by the Government of Curacao.

playhub sportsbook not on gamstop

PlayHub Sportsbook

100% Deposit Sports Bonus

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PlayHub sportsbook is the largest independent betting website in the UK. You’ll never get bored at this online bookie, as it features over 100 sports and 70,000 monthly events. The site’s welcome bonus doubles your first deposit up to £100.

This standalone sports gambling operator supports various payment methods, including PayPal, debit cards, and bank transfers. There’s also the option to deposit with crypto. The bookie has a community section where you can view the most active players.

rolletto sportsbook not on gamstop

Rolletto Sportsbook

100% Sports Bonus

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Rolletto sportsbook is one of the top independent betting sites for those who enjoy bonuses. Take its sports welcome offer, for instance – it rewards punters with a deposit bonus of 150% up to €1,500. You can also get a free bet for every three bets placed at the bookie.

As you’d expect from a top-rated independent online bookmaker, punters can bet on the top leagues and competitions, such as the UEFA Champions League, the Premier League, and the NBA. It also has a live streaming section where you can watch select events.

betswagger sportsbook not on gamstop

BetSwagger Sportsbook

100% Deposit Sports Bonus

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BetSwagger sportsbook is an independent sports site that offers over 3,000 betting markets and 40,000 pre-match events, making it one of the largest in the business. Signing up for an account at this bookmaker allows you to claim a deposit bonus of 100% up to £100.

But what else does this standalone sports gambling site offer? The answer is simple – a lot. You’ll find competitive odds on dozens of sports and fast payment methods, including cryptocurrencies. There’s also a feature that allows you to quickly invite your friends to join.

mystake sportsbook not on gamstop

MyStake Sportsbook

Welcome Sports Bonus 100% Up To 500€

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MyStake betting site is one of the best independent bookmakers in terms of bonuses. The site is packed with offers, including a welcome bonus of 100% up to £500, 10% cashback on various competitions, and a reload bonus of 35% up to £350.

As you might have guessed, this standalone bookie has thousands of options. At the time of writing, the sports betting section had over 2,500 pre-match events. The site also has a fantastic offer that rewards you with free bets.

Other Independent Online Bookmakers That Gained Trust

other trusted independent online bookmakers

Are you looking for new independent bookies in the UK to keep you busy? You’re in luck, as we have a few more suggestions in store. Although they were recently released, the following standalone betting sites are already providing punters with thrilling bonuses and fair wagering requirements. Learn more about these bookies below:

Overview of Top Independent Bookmakers
# Brand Name Launch Date Wagering Rate Bet Offers
1 PH Sportsbook 2022 x15 Deposit, Extra Bets
2 FreshBet Sportsbook 2022 x30 3 + 1 Free Bets, Sports Welcome Bonuses
3 Hustles Sportsbook 2021 x15 Extra Bets, Deposit
4 GoldenBet Sportsbook 2022 x35 Sport Welcome, eSports Welcome, Free Bets

Overview Of Online Independent Bookmakers

By now, you’re probably wondering: why should I sign up at an independent bookmaker? The answer is straightforward – websites from our list of UK independent bookmakers offer quick registration and diverse bonuses. But these sites also have a few drawbacks, as shown below. Here are the pros and cons of standalone bookies:

  • Verification Is not a Priority
    What’s great about no verification online sportsbooks is that they allow punters to get started as quickly as possible. All you have to do is enter your information – you’ll be up and running in a few minutes. However, it’s worth noting some independent bookies may require punters to verify their details before withdrawing.
  • Trusted Providers not Only in the UK
    Independent online betting sites are still considered safe despite not being licensed in the UK. Non UK bookmakers operate with licences from reputable commissions, such as the Malta Gaming Authority. These sites are the perfect example of how you don’t need a UK gambling licence to be a trusted operator.
  • Casino Section with Bonuses Available
    Our favourite thing about independent bookmakers is that they also cater to casino enthusiasts. Many of these sites offer independent casinos, allowing players to play slots, table games, and live dealer games. Not to mention how they’re packed with exciting bonuses, such as deposit match offers, free spins, and cashback.
  • Constant Appearance of New Bookies
    Sports betting is a very competitive business. Operators are constantly introducing new non GamStop sports gambling sites to try and take the industry’s top spots. This results in the improvement of their quality, providing punters with more options. As such, finding a bookmaker that has what you’re looking for has never been easier.
  • Regulatory Challenges
    Unfortunately, offshore sportsbooks are still pretty limited in terms of who can and can’t sign up for an account. For instance, many sports betting sites don’t accept punters from specific regions, like the UK. You should always read the terms and conditions before registering to check if that’s the case.
  • Customer Support May Be Less Reliable
    Many independent betting sites can’t afford to allocate resources to improve the customer service experience. This can result in customer service being less reliable, with increased answering times and a lack of additional contact options, such as phone support. In addition, the live chat feature may not be available 24/7.

Independent UK Betting Sites & Responsible Gambling

Betting requires being extremely responsible. We urge our readers to read the responsible gambling section before signing up at independent online bookies. These bookmakers offer various resources to help players stay in control of their bets, such as setting limits, requesting a time out, or self-excluding from the site. Here are a few tips on how to be responsible while gambling:

  • Only wager what you can afford to lose.
  • Don’t chase your losses.
  • Set monetary and time limits.
  • Stop betting while you’re ahead.
  • Take regular breaks while betting.
  • Use a bankroll management strategy.
  • Don’t bet if you’re feeling angry or depressed.

Are Standalone Sportsbooks Worth It?

Yes, as long as you choose one of our independent online bookies. These sites offer a pleasant betting experience powered by fair bonuses and strict gambling licences. However, you can follow our rigorous testing methodology to check the sites if you’re looking to try another standalone sportsbook. We only recommend safe and trusted bookmakers that focus on keeping punters safe.

Independent Online Bookmakers in the UK: FAQs

What is an independent online bookmaker?

An independent online bookmaker is a betting site that isn’t owned by a major gambling company. On top of operating with reputable gambling licences, independent bookies are known for regularly introducing innovative bonuses to attract new customers.

Are independent bookmakers safe to use?

Yes. Independent bookmakers are subject to the same rules and regulations as traditional sports betting sites. This includes being financially transparent, offering responsible gambling resources, and encrypting transactions. You won’t have issues registering and betting at one of our recommended bookies.

What advantages do independent bookmakers offer?

Independent bookmakers offer several advantages compared to traditional betting sites in the UK. These sites have a quick registration procedure, allowing you to get started without verifying your account. They also offer unique bonuses and competitive odds to stand out from their competitors.

What is the best independent betting site?

Based on our testing, we agree that Rolletto is the best independent betting site. This is because it has a sports betting section with thousands of events, regular bonuses that reward you with free bets, and an intuitive platform that’s compatible with mobile devices.

How do I find reputable independent bookmakers in the UK?

You can easily find the best independent bookies in the UK by checking our list. Our recommended betting sites are extensively tested across various criteria. We aim to help punters improve their gambling experience and claim the best bonuses and promotions.

Do you have experience with these sites?

Absolutely. On top of being our first choice when we’re looking to bet on sports, these sites were also heavily tested according to multiple parameters, such as user reviews, security measures, odds, and betting markets. You can’t go wrong with any of our options.